New Chapter® was founded in 1982 out of a desire to bring the healing value of nature’s botanicals into people’s lives. From the beginning, founders Paul and Barbi Schulick made a firm commitment to utilizing the whole plant in its pure, unadulterated form and to making a contribution through every innovation. Their mission then was the same as it is today: To deliver the Wisdom of Nature, thus relieving suffering and promoting optimal health. Based in Brattleboro, Vermont, New Chapter formulates whole-food cultured vitamin and herbal supplements with a profound appreciation for herbal synergies. The company is dedicated to both scientific validation and time-tested herbal tradition, and ensures that each product represents a new chapter in its category. Wild-caught Alaskan salmon oil, plant-sourced whole-food calcium, whole-herb extracts, and a comprehensive line of whole-food cultured vitamins and minerals compose their products.
New Chapter has long been working toward an organic, sustainable world. They were the first in the supplement industry to produce vitamins and supplements under the standards of the National Organic Program (NOP). In fact, their entire multivitamin line is third-party certified made with organically grown vegetables and herbs. New Chapter is also committed to avoiding genetically modified organisms (GMOs) whenever possible. They were the first vitamin and supplement company to be Non-GMO Project verified, and more than 85% of their products have been granted verified status. The sustenance and health of the organization is as important to them as the health derived through their products. They have codified their Work Ethic and Core Beliefs into a company Credo, composed by employees.